Built on
Real Water
DockMoola was created by boaters who were tired of financial surprises. We built the tool we wished existed when we bought our first boats.
No More Sticker Shock at the Marina
The price tag on a boat is just the beginning. Slip fees, insurance, fuel, annual maintenance, winterization — the real costs can double what you expected. Most people only find out after they’ve already signed the papers.
DockMoola exists to change that. We give prospective and current boat owners a complete, honest picture of what ownership actually costs — before and after the purchase.
The Idea Is Born
Our founder buys his first boat and spends the first season scrambling to cover unexpected costs he never budgeted for.
First Calculator Goes Live
A basic spreadsheet shared in a boating forum explodes — 10,000 downloads in the first month.
DockMoola Launches
We rebuild from scratch as a proper web tool, adding location data, boat-type profiles, and seasonal breakdowns.
12,000+ Active Users
Boaters across the US and Canada trust DockMoola for annual budgeting, buying decisions, and insurance reviews.
Our Values
Total Transparency
We surface every cost category, including the ones dealers don’t mention. No hidden fees, no minimized estimates.
Always Free
DockMoola will always be free for boaters. We’re supported by non-intrusive advertising, never paywalls.
Built by Boaters
Every feature comes from our own experience on the water — and from the community of owners who share their feedback with us.
Meet the Team
James Rourke
20-year boater, former marine surveyor. Built the original DockMoola spreadsheet after his first winterization bill left him speechless.
Sofia Amaral
Full-stack developer and weekend sailor. Transformed the spreadsheet into the web tool thousands use today.
Tom Westing
Keeps our cost models current with real marina rates, insurance benchmarks, and regional fuel price data.